Overview

Launched integrated marketing campaign for the theatre’s production, to maximise ticket sales whilst positioning the Royal Court as the home of innovative new writing.

Creative Direction

• Managed campaign and cross-channel roll-out

• Developed creative concept, key messaging and copy

• Art directed visual identity across print and digital

Impact

• Generated £29,000 in sales on campaign launch day (3.2 times above weekly average)

• Production sold out before opening