Overview

Organic social content campaign supporting the launch of Battersea's new brand platform, complementing the paid campaign with content highlighting Battersea’s expertise across training and welfare, veterinary care and global programmes.

Creative Direction

• Developed the framework for applying campaign messaging and tone of voice across organic content

• Led end-to-end delivery from conception and scripting through to editing, keeping content aligned throughout

• Tested new formats to bring the campaign to life

Impact

• 700,000+ views across social media channels within three months

• Strong engagement and positive audience sentiment

• A crucial step in shifting public awareness of Battersea's work beyond a rescue centre