About me

A woman with shoulder-length pink hair smiling, wearing a white tank top and a necklace with a small pendant, sitting in front of a wooden dresser and a beige wall.

Born and bred in Hong Kong, I moved to London in 2011 to pursue an education and a career in the creative industries.

I spent nearly a decade working in marketing for some incredible arts organisations, including the Royal Court Theatre, Almeida Theatre, and Jacksons Lane.

My passion for content strategy and creation grew across those years, and I decided to move into the third sector in 2020 to specialise in the field, working for Battersea Dogs and Cats Home and the National Council for Voluntary Organisations (NCVO).

My 15-year career has given me the breadth and depth to think strategically and deliver hands-on, and I now bring that same range to organisations as a freelance content strategist, creative producer, and marketing consultant.

My approach

I always start with a clear brief: who the audience is, what they need from us, and what we want them to do. From there, I design a campaign or strategy, and create content that resonates and mobilises. I often take a test-and-learn approach, running small experiments and iterating the process based on what works and what needs to change.

People I've worked with describe me as creative, considered, and highly organised. I ask the right questions, find the right solutions, and deliver strong results.

Download my CV

Organisations I’ve worked with

  • Almeida Theatre

  • Amazing If / Squiggly Careers

  • Battersea Dogs and Cats Home

  • British Film Institute

  • Jacksons Lane Theatre

  • National Council for Voluntary Organisations (NCVO)

  • Royal Court Theatre

  • Tamasha Theatre Company

  • The Space

Awards

Creativepool Awards 2024 -
Brand Team of the Year

Corporate Engagement Awards 2021 -
Most Innovative Collaboration, Silver

UK Content Awards 2021 -
Charity Content Campaign of the Year, Nominee 

A few random facts about me…

  • My favourite colour is Klein blue.

  • In my spare time, I read and draw on Procreate.

  • I am passionate about language learning -
    I can speak English, Cantonese and Mandarin + some Japanese and Dutch.

  • I have dyed my hair in all the colours of the rainbow, except yellow.

  • I am an elder emo and my favourite band is My Chemical Romance.

  • I have a dog named Curry, short for Currywurst the sausage dog. I also had a cat called Mao (‘cat’ in Cantonese).

A person with pink hair tied with a yellow scrunchie wearing a patterned blue and white dress, standing in front of a large, framed blue artwork in a gallery. 
At MoMA, New York
Close-up of a gray and white cat with large eyes. 
Mao
Curry and I at Battersea Park

Curious?

Send me a message and build something great together.

Email: hello@candacechan.co.uk