Overview

An 8-week brand and content partnership with Pet Rescue Saga, a mobile game created by King, a leading interactive entertainment company for mobile (best known for Candy Crush Saga).

Creative Direction

• Developed and executed creative concept for 8 weeks of in-app content spanning across written case studies, photography and video content

• Crafted brand messaging to align the game’s tone of voice with animal welfare mission

• Led stakeholder alignment on visual identity

Impact

• Expanded reach into new audience demographics and generated awareness among younger gamers

• Raised a total of £50,000

• Won the Silver Award for 'Most Innovative Collaboration' at the Corporate Engagement Awards 2021