The Battersea Way

Core strategic product for Battersea Dogs and Cats Home

Flat-style line illustration of a white cat with an orange collar sleeping on a rounded orange and white cushion in the foreground, while a second cat with a blue collar peeks out from behind a partially open door in the background.
Flat line style illustration of a white cat wearing a blue collar sleeping on a blue mat next to a ball of yarn, with a second orange-collared cat scratching an orange scratching post. Faded background icons show a carrier, a litter box, food bowls

Animated cat advice
I worked with animation agency FLOW to refresh the art style to improve design and fluidity of the characters

Screenshot of Battersea's dog advice page. A blue banner reads 'dog advice' next to an image of a chocolate labrador. Below, a picture of a small white dog

Examples of written pet advice

3 simple cat treats
Travelling with cats
Blind dog care and training
How to stop your dog begging for food

Overview

Written content and YouTube video series (live action and animation) providing owners with advice on how to train and care for their dogs and cats.

Creative Direction

  • Conceptualised series format, tone, and storytelling

  • Art directed visual identity

  • Co-wrote content with behaviourists and vets

  • Directed production: scripting, filming, post-production

  • Managed animation agency, videographers and editors

  • Oversaw platform optimisation

Impact

In 2023, the content had amassed 3.7 million website views, 8.7 million reach on social media, and over 23,000 email subscribers, establishing Battersea as a sector leader in pet advice.

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We're All In, For Them
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Pet Rescue Saga partnership